Snapdeal Gold takes on Amazon Prime and Flipkart Assured, gets over 1 lakh customers in 24 hours

It claims to have already found takers among online shoppers with 103,762 customers upgrading their orders to Snapdeal Gold within the first 24 hours of launch.

With the recent spurt of activities, Snapdeal has been aggressive and taking every step possible to be in the competition. This includes its launch of Snapdeal Gold which takes on Amazon Prime and Flipkart Assured with facilities like free shipping, upgrade to next-day delivery and extended purchase protection. Customers will also be entitled to 14-day return policy, which was earlier discontinued by the company.

The launch comes within 10 days of Flipkart bringing Flipkart Assured and almost a month after Amazon India introducing its premium service Amazon Prime. Interestingly, it doesn't require any subscription or payment of fees rather it can be availed any time a user pays for the purchase through Net Banking, Credit/Debit card, EMI or wallet at the time of booking the order. It covers nearly 5 million products available through SD+ (Snapdeal's fulfilment centers).

On the other hand, under Flipkart Assured, products are put through six levels of quality checks and are from highly-ranked sellers. These are filtered to include packaging, product specifications, product ratings, return ratio of the item, the seller's ability to fulfil the order and committed timelines. These products will be delivered to the customers across India within two days. Also there is free shipping for orders above Rs 500.