TCL launches new 55 inch 4K Ultra HD LED Smart TV, Rs 48,990

TCL has announced the launch of a 55 inch 4K Ultra HD LED Smart TV in India. The TV will be available from Amazon at Rs 48,990.

The TV's 55 inch screen has huge 3840 x 2160 pixel resolution. TCL claims that this TV has slim frame which has an alloy back cover. It has Android OS so that users can have access to tonnes of applications including YouTube and it has TCL nScreen application that helps user's smartphone or tablet as a remote control.

For ultimate audio experience, TCL has also integrated Dolby Digital Plus and DDAS which delivers amazing surround sound. For connectivity there is Bluetooth for audio, dual band WiFi and Ethernet, 2 USB ports and 3 HDMI ports. Further there is also a PVR Record and Playback which enables users to save their favourite shows and movies over a USB flash drive. Also packed with features like the Motion Estimation and Motion Compensation or MEMC, and sports mode, The TCL Smart TV provides for an optimized and enhanced viewing experience.

Coming back to the 4K Ultra HD display, TCL's UHD televisions deliver stunning details and an ultra-sharp picture quality for a truly immersive viewing experience. There is also a Personalized Home Screen feature which users access to over 3,000 streaming channels, cable TV, gaming consoles and other devices. The model further comes with powerful MS68A-AP processor and it supports AVI / MKV / WMV / MP4 / M4V / FLV video formats. With overall thickness of 69.6 mm and a 178 degree viewing angle, 4000:1 contrast ratio and 16:9 aspect ratios, this smart TV can easily fit into any living room without taking much space.

Commenting on the launch, Praveen Valecha, regional director – TCL India, said, "We highly value the Indian market and expect to bring our premium products and services to the Indian consumers. In order to guarantee the best product quality, TCL will export complete TV sets to India even though it means higher cost compared with local assembly. The latest generation of TCL's LED backlight creates a milestone in LED backlight technology with a dramatic enhancement of color gamut and dynamic contrast ratio, the picture has never been as realistic. The next generation TV Series which aims to bring revolutionary technology is now available exclusively through Amazon.in."

Mike Chen, Country Manager, TCL also quoted: "Our new 4K UHD TV represents our singular focus on innovation that matters most to consumers, by providing the very best picture quality for the home. This year we're going beyond anything we've done before to offer a remarkable synergy of design, engineering and craftsmanship. We have received overwhelming responses after launching our UHD and FHD TV series last month. With this launch, we are further augmenting our robust product portfolio in the home entertainment segment."